amblin' Rose ^™

A Publication of Eden Florist & Gift Baskets
(954) 981-5515 or (800) 966-3336 (EDEN)
October 3, 2003 ~ Circulation 3,499
Publisher: Heidi Richards ~ Heidi@EdenFlorist.com
© 2001 © 2002 © 2003 WUN Publications, Inc.

http://www.HeidiRichards.com
http://www.EdenFlorist.com

“There is material enough in a single flower for the ornament of a score of cathedrals” - John Ruskin

Autumn is one of my favorite seasons.  I love it because the Florida humidity dissipates and the air starts to cool.  The colors of autumn are so vibrant and alive.  Shades of gold, red, amber, orange and yellow are warm and inviting.  Even though we don’t really experience the changing of the leaves, we can bring autumn indoors with all the beautiful fall flowers and leaves available. Flowers like red rover, fugi and football mums, euphoria, cattails, gerbera daisies, kangaroo paws, button poms, carnations, snapdragons and terra cotta roses.  Fall colored oak and maple leaves add beauty to these beautiful flowers.  And let’s not forget wheat, cattails and miniature pumpkins and gourds for the finishing touch. 

I just wish autumn lasted longer!

Be sure to order your fall floral arrangements while they are available.  Take a look at all the celebrations in October.  Liven up your home or the home of someone you care about with a beautiful fall arrangement from Eden Florist.

Have a wonderful Month!

Warmest Regards,

Heidi Richards & Staff
Eden Florist & Gift Baskets, Inc.
www.EdenFlorist.com

FALL CENTERPIECE

You will need the following:

7-8 small gourds

3-4 miniature pumpkins

1-2 oz. Package of fall leaves

1 medium fireside basket

Fall ribbon

3-5 fresh sunflowers in water tubes

Arrange a few dried fall leaves in a 12-18 inch fireside basket (natural

or brown). Lay gourds, pumpkins and sunflowers in basket atop the

leaves. Decorate handle with ribbon and a gourd or fall leaves.

Instant Centerpiece!

In This Issue:

* Decorating/Design 
Tips and Trends

* Cause for Celebration - Holidays & Specials

* The Meaning of Flowers

* Just For Fun

*Around Town – NEW*

* Customers' Comments

Oct 12 - Oct 12 Bosses Week
"#1 Boss Bouquet" $32.95 Oversized Boss Mug filled with Sunflowers and Belles of Ireland.

Oct 12 - Oct 12 Bosses Week
"FTD Best Boss Bouquet" $42.95 A wooden planter filled with lilies and solidago.

Oct 18 - Oct 18 Sweetest Day

Did you know that Sweetest Day began in Cleveland, Ohio during the depression years to give a "small token of friendship to orphans, shut-ins, the underprivileged, and the homeless." Today the holiday has expanded and become more commercialized as a romantic holiday.

This year Sweetest Day is celebrated on October 18^th.

Here are some ideas for your sweetheart:

Stop by Eden Florist for a bunch of daisies wrapped in cellophane with a pretty bow.
Create a made by hand, from the heart, sweetheart card.
Send flowers to where he/she works.
Add Hershey's kisses to his/her briefcase, her purse.

"FTD Sweet Expressions Bouquet" $42.95
A classic urn purple vase filled with roses, lisianthus, alstroemeria, and wax flower.

Oct 19 - Oct 19 Sweetest Day
"Something Sweet Bouquet" $47.95 Ivy Bowl of Sweetheart Roses with a Box of Chocolate.

Oct 31 - Oct 31 Halloween
"Trick-Or-Treat Bouquet" $37.95
Winnie the Pooh Ceramic Halloween Bag filled with Fall Flowers: Carnations, Mini Carnations, Cushion Pompons, Statice and Limonium.

Oct 31 - Oct 31 Halloween
"Dracula, Frankenstein and The Mummy Bouquets" $38.95 
Oversized Sculpted Mugs all Designed Differently!!!

Oct 31 - Oct 31 Halloween
"FTD Boo-Quet Bouquets" $42.95
Halloween fall pot filled with fall flowers - carnations, callistephus, daisies, alstroemeria, solidago, and limonium.

* The Meaning of Flowers ~ As every flower lover knows, flowers have a language of their own. This section is devoted to flowers, their meanings and brief history.

Marigold ~ “Grief” ~ Botanical Name: Calendula

 Open afresh your round of starry folds, 
            ye ardent marigolds!
Dry up the moisture from your golden lips
            for great Apollo bids
That in these days your praises should be sung
            for many harps, which he has lately strung
And when again your dewiness he kisses
            Tell him, I have you in my world of blisses

 - John Keats, 1795-1821 -

The English called this flower “pot marigold” because it was often used to flavor stews and soups. Marigolds used to have a place in magic as well as the kitchen. If a young lady wanted to see her beloved, she would make a concoction of marigold petals, marjoram, thyme and a touch of wormwood. Simmer it with white wine and virgin honey and apply it to her stomach, breasts and lips.

In many regions of Mexico, on All Soul’s Day (November 2) and the day before, the African Marigold is used to grace the home during ceremonies to welcome back the soul of a departed family member. 

The Victorians believed they could set the clock by the hour the marigold opened and closed its colorful petals.

The name marigold is believed to mean Mary’s gold after the Virgin Mary. It is believed the marigold signifies grief because the flower’s petals close mourning the departure of the sun.

* Around Town 

Advertising Sales Representatives – Would you like to help people realize their greatest potential? SpiritTalk Radio is currently seeking experienced sales professionals. SpiritTalk™ Radio with Phoenix is the fastest growing spiritual talk radio show in South Florida. It broadcasts throughout Dade, Broward, the Palm Beaches, Ft. Meyers and the Keys. Contact: Lynn Marks at 305-271-7551 or email info@SpiritTalkRadio.com, www.SpiritTalkRadio.com.

Which kind of flower can contain up to a hundred florets in the center “eye?”

Answer this question correctly and you will receive $5 off any local order you place during October, 2003! Include your contact information when you respond to ramblinrose@edenflorist.com. 

* Customers' Comments 

Dear Heidi, It was a pleasure for me and Krista to meet you this afternoon at the Women's Council Luncheon and to learn more about you and your organization. By the way, the rose I received is now in a vase on my desk and it has brighten the office up. Monica Guelman, Coordinator, Corporate Training, TALK International School of Languages, www.talk-corporate.com 

Hello, Heidi! I've been meaning to call you and tell you how beautiful my anniversary flowers were from my husband. Warmest regards, Kelly Tortoriello, CMP, Director of Convention Marketing Services, Greater Fort Lauderdale Convention & Visitors Bureau, www.sunny.org.

Christa got the flowers!! Thank you very much - she says they are beautiful!!

This section is devoted to our readers' comments, ideas and questions about marketing your business that have worked for you. We will post your Q/C/I in subsequent issues of Ramblin' Rose (and our experts' answers). Email RamblinRose@EdenFlorist.com.  

If so, please pass it on to all of your friends and colleagues. Even better, send them to www.EdenFlorist.com to sign up and they will receive FREE "The Meaning of Flowers" and "Special Anniversary Gifts."

Keep those comments coming! I personally read and answer EVERY email I receive. Just email me at RamblinRose@EdenFlorist.com or reply to this email. I'll get back to you right away.

Privacy Statement:

We will not distribute  your email address to anyone. Period. 

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If you are receiving this issue as a forward and would like to get your own subscription, send an email with "Subscribe" in the subject line to RamblinRose@EdenFlorist.com or visit us online at www.EdenFlorist.com 

Heidi Richards, CPPM, CLL, Author of "Rose Marketing On A Daisy Budget," "South Florida Network Directory of Women's Business & Civic Organizations," "What's Your OccuPLAYtion™ 149 Ideas to Increase Job Satisfaction, Reduce Stress, and Get More Out of Your Work and Your Life," "Yes Is Only The Beginning," and the Ezines "Self-Marketing News," Creating A Legacy Nonprofit Ezine," "PetalsNCents Marketing Ezine," and "Ramblin' Rose by Eden Florist & Gift Baskets Ezine."

For more information on Heidi's books, visit her at www.HeidiRichards.com or write to Heidi Richards, c/o Eden Florist & Gift Baskets, 7100 Pembroke Road, Miramar, FL 33023. Call her at
1-800-966-3336 or 954-981-5515.